Last updated: August 18, 2017
We take data security and your privacy very seriously. So seriously, in fact, that we designed Maple to not require or share any Personally Identifiable Information about you except the limited information we discuss in this policy.
Personally Identifiable Information is non-public information that is individually distinguishable to you, defined under this policy as your full name, email address, payment information, Social Security number, and/or driver’s license number.
Non-Personal Information is information that is not personally identifiable to you and that we automatically collect when you access or use our Service.
User Content is any information that you post, publish, store, enter into, or otherwise provide Maple through the platform’s features.
Maple does not require users to submit Personally Identifiable Information. That's not typical – most apps collect heaps of personal data – but we're inviting you to trust your most private thoughts, dreams, and other important stuff to Maple. We want you to feel safe doing that – and we want to keep your User Content safe, too – so we've made your Maple account virtually anonymous, which we’ll explain below.
Signing Up and Logging In
When you first sign up for Maple using a service like Facebook or Google or Microsoft, they provide us with a unique number that identifies you to them – and that's all. We don't ask for or receive your email address, your password, your friends list, your birthday, your location.
After that, whenever you log in, we'll use that service's unique number to verify that you are the same person who logged in before. This is why it's necessary for you to log in to Maple using the same service you signed up with.
What You Put into Maple
When you tell Maple anything – whether a Quote, a Thought, or a daily Journal entry – your thoughts and dreams are sent to our system using the same kinds of encryption technology that some banks and online stores use when collecting and sending your financial information.
But wait, there’s more! Once we receive your User Content, it is then stored using another privacy protection technology, adding protection from prying eyes in the event someone gets unauthorized access to the digital storage facility we use.
For more information on the Microsoft Azure secure data storage service we use, visit azure.microsoft.com.
What We See
Here at R. Alliance, access to what you've told Maple is restricted to only our highest-level technology staff. Those few people who can look at what you've told Maple are under a legal contract not to do so except under limited circumstances, such as to comply with a request of law enforcement or a court order, as part of a lawsuit, to protect our rights or the rights of others, or when you ask us to do so using the System Message option for customer support.
Because of those limited circumstances, if you have entered Personally Identifiable Information into Maple as User Content, you assume any risk associated with putting that information in Maple.
What Comes Out of Maple
As you tell Maple more stuff, it will start to present you with little insight starters we call Seeds –suggestions about other shows you might like to watch, more books you might like to read, some music you might like to listen to, or ideas you might want to explore further.
How do we do this while respecting your privacy? Because we've designed Maple to selectively and discreetly notice what's meaningful to you. It does this through an algorithm that spots bits of what you’ve told it and connects that to relevant resources and ideas.
So while Maple collects and stores everything you type in it, the algorithm doesn't recognize the wider significance of anything it sees. And while it provides us with information for offering relevant insights to you, the microscopic percentage presented to us doesn’t include your name and is way out of context.
And that's how Maple can offer new-to-you things that you'll probably like, even without understanding everything you've been telling it.
This means that you agree to allow us to use any data collected or generated by the algorithm. We will internally use such data to help improve our service.
The Few Other Things We Know
To effectively manage Maple, we keep track of when you logged on, whether you're using an app or a Web browser, and which platform – such as Windows, iOS, or Android – that you are running it on.
You agree to allow us to use any Non-Personal Information collected from your use of our Service. We will internally use such data to help improve our service.
Unlike other websites and apps, we don't track your physical location, other websites you visit, or what you've been shopping for. But like most other websites, we do store a bit of data commonly known as a cookie so Maple will recognize you whenever you visit and not ask for your password each time you come back.
A cookie is a tiny piece of information stored on your device that a website asks your Web browser to remember between pages on and visits to the website. This is how some online shopping carts remember what you've added as you shop from page to page and how websites like Maple remember you from visit to visit.
Invalidating this cookie will prevent other people from automatically logging in to Maple on that device. You can do this by going to My Maple > Log Out From This Device. If you've visited Maple on different devices, such as your laptop and tablet and phone, you can log out of all them at once in the same way by going to My Maple > Log Out From All Devices.
What Other Websites Tell Us About You
When you pay to unlock a feature of Maple, you can pay by credit card or Amazon Payments. Here's the information we receive about the transaction and how it's used:
We use Stripe to securely process credit card payments. Stripe asks us to gather the information it needs to process your transaction. You enter this information on Maple’s site, and we immediately transfer it to Stripe. Maple does not see, collect, or store your full credit card number or email address in our database. Stripe creates its own unique identifier for you and returns that to Maple with confirmation that your payment was processed successfully, and your card type, expiration date and last 4 digits. We store this Non-Personal Information for your convenience with future payments.
This remains true even when you sign up for a subscription. Stripe retains your full credit card information for future automatic monthly purchases, but Maple doesn't collect or store those payment details at any time. We only collect the information we mentioned above so you can choose recently used cards.
You can also pay using your Amazon.com account, which is quick and easy because it uses the payment information you've already saved at Amazon. You only need to log in and approve the payment.
That all happens at Amazon.com, so Maple does not see, collect, or store your username or password, nor does it receive any payment details. Once completed, Amazon sends Maple a transaction code. Maple stores Amazon's code with your Non-Personal Information to verify it was completed for the correct amount. It is displayed on your Maple receipt in case you need to follow up with Amazon later.
We reserve the right to change or use additional Payment Processors with no additional notice to you.
What We Tell Other Web sites About You
Throughout Maple are links to other web sites, such as Amazon, Imdb, Wikipedia, and Bing. They do not pay to have their links appear in Maple, and we do not get paid because you click a link and visit their site, except as described below. These web sites are not under our direct control and may have their own policies regarding privacy. Please review those privacy policies, if any, to see how the operators of the other web sites utilize your information.
Seeds and Amazon
We are a participant in the Amazon Services LLC Associates Program, an affiliate program designed to provide a means for sites to earn fees when users purchase items through links to Amazon.com.
Many Seeds – Maple's insight starters – have links to Amazon, where you can purchase relevant books, TV shows, movies, and music. If you buy something, we may receive a small referral bonus from Amazon at no additional cost to you. This trickle of revenue helps us keep as much of Maple free as possible.
For this to work, Maple's links to Amazon identify that you are coming from Maple. The links don't identify you or tie what you tell Maple to what you shop for at Amazon. We can’t see your shopping history, nor would we want to – that’s between you and Amazon!
For more information about the Amazon Associates referral program, visit affiliate-program.amazon.com.
Other Things You Should Know
Maple was built and is owned by R. Alliance, LLC, a Virginia-based limited liability company.
We reserve the right to share any information we collect as required by law or court order, as necessary to assist law enforcement officials or government enforcement agencies, as necessary to investigate violations of or otherwise enforce our Terms, as part of a lawsuit to protect our rights or the rights of others, or as part of a merger or sale of all or part of our business or its assets.
By using Maple, you are accepting the practices described in this policy. If you do not agree with this policy, do not use the Maple website or its apps. Your continued use of Maple signifies your acceptance of this policy and your consent.
As we’ve described in this policy, we take extensive measures to protect your information. However, please remember that no method of transmission on the Internet, or method of electronic storage, is 100% secure. While we strive to protect your information, we cannot guarantee its security.
Requesting Data Deletion
Even though none of the information you enter into Maple is linked to anything personally identifying you as a human being in the world, if you would like everything you've added to Maple to be permanently deleted from our systems, you may contact us using one of the methods outlined in Contact Information (below). Be sure to include an email, phone number, or address where you can be contacted so that we can co-ordinate arrangements to delete your data. As part of that process, you will be required to send us a system message from within Maple so we can identify your account. Be advised, this process may take up to 30 days.
Your continued use of Maple after we post changes to the policy constitutes your acceptance of those changes and your consent.
You can reach us by email by using the form on our contact page (when logged into the app, choose “My Maple" and then "Help!").
You can reach us by mail at: R. Alliance, LLC, PO Box 575, Midlothian, VA 23113.